The Magnificent Lincoln Drive-In Movie Theater

written by Joe Lowry
edited by Anne Swearingen

Some of you may remember going to the Lincoln Drive-In Theater at 1770 Cincinnati Street at Menager Ave.[1] Its grand opening was Friday, June 4,1952. It was built for and completely operated by Black Memphians.

The place was packed on opening night, which was sponsored by the Beale Street Elks Club. “Calvary Scout” was the first movie shown. Children under 12 were admitted free when accompanied by an adult.

The festivities continued June 6 with a Beale Street parade and fireworks.

The Lincoln Drive-In was the first of its kind in the south, and it was unique. Covering 21 acres, it had spaces for 500 cars, a 40 ft. by 60 ft. screen, and an ample stage with a concession stand underneath. The Lincoln was the only drive-in theater with a stage. Professor Lloyd Caughorn of Lemoyne College ran the concession stand. Johnny Morris was the theater manager.

Theater customers saw the best first-run movies; band concerts and other shows used the stage. “Jailhouse Rock” with Elvis Presley was shown in April of 1959.

Al Jackson’s 25-piece dance band performed regularly. Shows were billed as “Under Tropical Stars.” Patrons danced as the bands played.

Similar theaters in Dallas and in Miami were owned by Newton A. Cook Jr.

[1] Now the site of Westmore and Meadowhill Streets.